Mark Simpson delivers a short, actionable marketing tip encouraging hosts to re-engage past guests. He recommends applying an 80/20 filter to identify the top 20% of guests (by profit, reviews, or rapport) and proactively reach out to them via phone, WhatsApp, text, voice note, or video message rather than waiting passively.
You can look at your guests from the last two years and work on that 80, 20 rule. Focus on the 20% of guests that brought in 80% of your profits. Or it could be 80% of just good reviews, or just people that you know and like. Could be regulars. Could be people that haven't yet booked. Just pick up the phone. They already know you. They already like you. They already trust you. So it's a lot simpler having a phone call with somebody that knows you, a warm lead, so to speak, than it would be somebody just out of the blue, cold. If you're not confident on the phone, send a WhatsApp. Send a text message, send a voice note, send a video message. Whatever you do, now is the time to be proactive. Don't just wait for the go ahead for people to open. Be proactive now.
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