Mark Simpson breaks down the staycation boom for short-term rental hosts. A Fuel Travel survey found 71% of travelers wanted to stay within two hours of home. He recommends targeting local audiences through Facebook groups and Gumtree, using the keyword "staycation" in listings, and considering business travelers like traveling nurses.
In a recent survey done by fuel travel, 67% of their audience, when they were interviewed said that they were looking to travel in the next 30 days. So what does this mean for you?
Having a blast. Gonna get it on the Bruce Lee podcast. Bruce Lee, like Bruce Lee. Cuz it's so hard and the tea is loose leaf making up those rhymes. Don't write it, just do it loosely. If you want my respect, you'll better put direct.
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My name, my name is Mark Simpson and I give hosts the tools, the tactics, the training and the confidence to go and get more bookings. And in today's episode of the Boostly podcast, what I want to do is to give you some little tactics and tips on what you can be doing right now to be getting more bookings. So like I said, 67% of the fuel Travel survey that was done for sentiment around hospitality and the pandemic, etcetera, they said that they were looking to travel within the next 30 days. And there's a real big follow up stat to this, is that out of those people that they, that they interviewed and they surveyed, 71% of people said that they would be looking to travel a maximum of two hours. So the staycation is big and strong and it is definitely still here. So those of you, wherever you may be, you need to be looking and you look at them to be targeting your staycation market. Now, me and my family, we recently went away on a staycation. We drove 45 minutes for one and an hour and 15 minutes door to door for the next. And what I would encourage everybody to be doing is looking still to target that staycation market. So go to your OTA listings, go to your social media, go and find Facebook groups, local Facebook groups, go and focus on local unique listing sites, things like Gumtree in the uk and put the word out that you are taking reservations whenever that may be. For those of you that focus heavily on flights and travel into you when you're going to have to think differently, what can you be doing? Can you be looking to reach out to the business, traveling nurses, for example, or business people that need to come and find accommodation in your local area, what you need to do is you need to start thinking a little bit differently. I was chatting to a host the other day and she was saying that she tweaked one little thing on her Airbnb listing and it resulted in bookings instantly. And the best news for you is that she's been able to consistently put up the prices from what it was in 2019 because the demand is high. Like I said, the first stat that I gave you, 67% of people are looking to book within the next 30 days. We're starting to come out of lockdown. People are looking to travel again. People are looking to go on their on their vacation or just a staycation or just to get out of the house. You need to be now more than ever proactive and getting in front of people. A 5, 10 minute post in a local Facebook group could be the difference between getting bookings or not. Don't be reactive, don't wait for the OTAs to send you bookings. You got to go and be proactive here. So again focus on local Facebook groups. Go and be very proactive on your listings. Change your listings around on the OTAs. Try and increase incorporate the word staycation because it is on trend at the moment is topical. So what I want for you to do this is your homework for this podcast because I always like to see action takers. Go and have a look at your listings. Go have a look at your website. All of this is editable and it can be done in a couple of hours. And go and make those changes to it. See if you can incorporate the staycation aspect to it and talk to those people. So why should they come and stay with you? Whether it's at work or or a leisure trip, you'd be amazed at who needs to come to your area. It may not be the person that you're speaking to is actually going to be the person staying in your property. You can put a post out in a Facebook group and it may be that they've got family traveling in because they haven't been able to see them for the past year. So again, you may be speaking to your local audience but they need accommodation for an auntie or parents or son or daughter or cousins or whoever. It may be friends they that they haven't been able to see for the last year and they want to reconnect. So try and think staycation, try and think people within two hour radius of you and then go and do so. My name is Ben Max Simpson. I give hosts just like you those tools and tactics. If this is the first time that you've seen this video or seen this channel, please make sure you hit the like button. Subscribe, download and do all of the things that you need to do to stay into contact. If you want to get more simply, head to Boostly Co UK uk. I've got more tactics and free tools that you can follow right there. It will give you some tactics and tools that you can put into your business right now, including pricing and digital guidebooks. So I'll be back tomorrow for another daily podcast every single day in 2021. I've set a goal of doing a video every day to help you, the host, get more bookings and sort of not only survive 2020 and 2021, but thrive on your end. So thank you very much for stopping by and I shall see you tomorrow. Tomorrow.
Having a blast Gonna get it on the Bruce Lee podcast. Bruce Lee like Bruce Lee Cuz it's so hard on the T is loose leaf making up those rhymes don't write it, just do it loosely.
