A short YouTube conversation where Mark Simpson asks for one actionable tip for hosts wanting to attract midweek B2B/business guests. The respondent advises hosts to leverage existing corporate contracts (Fortune 500/1000 firms that host federal contractors/employees) by getting their property/entity listed with corporate travel departments so they can be recommended/used for client or contractor accommodations.
Okay, so if you could give one tip to a host who is watching this, and maybe this host is wanting to fill up their midweek with, like, business guests, like business to business. We're talking about B2B. What would be that one thing that they could do right now to be able to implement and try and get more awareness of companies of their portfolio?
A lot of times you don't have to necessarily have your institute, your brand in a position to contract with the government directly. There are other Fortune 500, Fortune 1000 companies that already have those contracts. Right. And so what will happen is federal contractors and federal employees will go to those companies and travel to those companies for training. Now, inside of those companies, there's typically a travel department. And what do they do? They reach out to the local, you know, extended stay, limited stay properties to put in, put them in a position to accommodate their, you know, their, their guests, their clients. Right. And so what you need to do is get your entity put on that list, right?
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