Mark Simpson gives a brief tutorial on using separate 'offline' and 'online' rates to offset booking platform commissions. Using a baseline example of £100 per night, he shows raising the online rate to £115–£120 (a 15–20% increase) to cover typical Booking.com commission fees of about 15–20%.
I'm gonna assume that your rates are 100 pound a night. But what we're gonna do is we're gonna get a offline rate and an online rate. So for the example, I don't know what you do, what your property, what you have at home, but let's just say it's 100 pound a night. And what you're gonna do is you're gonna put that rate to £115 or £120. You can see what I'm doing here. You're putting the rate up 15 to 20%. So tell me now, what is the commission to booking.com? it's about 15 to 20%. So you're automatically cancelling out the commission rate that you have to pay. So we've got now an offline rate of 100 pound and an online rate of 115. £120.
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