Mark Simpson explains how to get free marketing from guests. Record your daily business activities instead of creating polished content, and place a small plaque by popular spots like the entry door asking guests to tag the property in their vacation photos.
Number one, I truly believe and I buy into definitely like the Gary Vee sort of thing of this is you document over create. So I think that people love to like follow a journey. People love to like see what you're doing behind the scenes. So document you. Running the business is always powerful to do, right? Number two, if you do it well and if you do it right and if you don't like creating content, get your guests to create the content for you. So in all of your properties and we did this for years, but we did it like we. We would identify two of the most popular touch points in our property. So ours is always like the door where they walk in and the fridge. We'd get like a cool little plaque done and we would basically put on the plaque, share your vacation pics with us. Tag us in. Because the number one time when people use social media is when they're on vacation and on holiday. Cause want to show off to their friends at home who are on holiday or vacation. So we would tap into that and they're uploading pictures anyway. So we would ask them to tag us.
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