This short YouTube clip (by Mark Simpson) advises creators to repurpose existing, high-performing contentālike evergreen Facebook posts or past press mentionsāby shortening and condensing it into bite-sized assets. The speaker emphasizes that reusing these assets maintains consistency the platform algorithms favor and lets creators meet visibility goals without constantly creating brand-new material.
I think the second thing that people do that that creates missed opportunity is that they leave types of content on the table. Think of the Facebook post four or five years ago that is still evergreen but got great engagement because people really responded well to it. Think of times that your business might have been featured in an article. Those are the things that really make sense to share. Anytime your name is mentioned, anytime you are investing time creating something, find ways to shorten that that content, condense it down, and use it as a repurposed asset. Because again, if what the algorithm needs is consistency, I have all of that stuff to be able to provide the algorithm, to be able to achieve the goal I have now, even without having to reinvest time to create new things, if that makes sense.
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