Mark Simpson (speaker/creator) argues that many short term rental owners suffer from manual, scattered processes (Excel, calendars, memory) and feel overwhelmed. He contrasts that with his own business use of customer relationship management (CRM) software and automation tools to track deals and streamline processes, and claims simple systems can give rental owners an advantage over roughly 99% of competitors.
In my own business, we use customer relationship management software to track deals and manage customer details, and we use automation tools to streamline our processes, making them quicker and less time consuming. However, this approach is rarely seen in the short term rental market. Most short term rental owners I work with manage bookings on Excel sheets, calendars and try to keep everything in their heads. It's a big part of why they feel so overwhelmed. They the good news is there are simple processes and systems that any short term rental owner can quickly implement, giving you an advantage over 99% of the competition.
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