Mark Simpson explains how interior design and styling directly affect property bookings. Being present during photo shoots to style the space, then selecting the top five images that photograph well and using them across social media drives more bookings than generic listings.
When it comes down to the interior design that you've done in your homes, do you think that's had an effect on the bookings, on marketing your homes, do you think this is has aided you?
Absolutely. It comes across on the photos. And I'm someone who insists on being at the properties to style them for a photo shoot, to add those extra details. But, but really, if you don't have a foundation of good design, it's hard for your photos to look good. So we go through our photos after a photo shoot and look at the things that we think we're going to pop and translate onto film, and then those are the pieces that we're going to use as our top five photos and the things that we'll use in social media or those marketing materials, because they are interesting.
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