Mark Simpson on why travel content pays so little compared to fashion or beauty. Creators often get free stays instead of cash, which burned through his savings. He built a new platform after his podcast proved he could make money elsewhere.
Burning through my savings and people would ping me like 200 quid. Wow. And I was just like, surely I thought I was being completely rubbish. But then I started speaking to actual content creators who knew what they were doing and had hundreds of thousands of followers. And they all just kept saying like, oh no, travel. You don't get paid for travel content. You get a free dinner, free stay. But money doesn't really swap hands, which to me just felt a bit baffling. So you look at consumer goods, fashion, beauty, TikTok shop. I mean, consumer led sales are just booming in other industries, but travel seems to be a bit lagging behind in the booking.com era. So I guess these two major revelations sort of have now snowballed into this new platform we're launching. So, yeah, I 100% wouldn't be doing what I'm doing now, which I love, if I hadn't done the podcast. So I'd say go for it. If anyone's thinking about it, just do it 100%.
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