Speaker (Mark Simpson) argues that people behave according to labels they accept about themselves (self-fulfilling identity). He critiques the modern, hustle-focused understanding of 'entrepreneur' and offers a traditional definition: someone who sees a vision and organizes people and resources to realize it.
It is the human propensity to comply with how we identify. So when we label ourselves as something, we will start acting consistently with it to prove that label true. I'm horrible at math. I won't study. I won't prepare. I stink at accounting. I won't do the accounting. And that will prove I am horrible at accounting because I'm not touching it. Well, if we call ourselves an entrepreneur, I think, unfortunately, that term has become bastardized to say hustle and grind. You're an entrepreneur, got to work harder than anyone. You got to grind out more than anyone to gain the success. That was never the definition of entrepreneurship. It's always been someone who sees a vision, organizes resources and people to get to that vision.
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