This YouTube video (by Mark Simpson, uploaded Nov 3, 2022) discusses the centrality of trust in hospitality, especially in short-term rentals. In the provided excerpt an interviewee explains that direct bookings are driven more by trust and personal connection with hosts than by product features or price.
Without giving away the secret sauce, can you give us a brief sort of a couple of bits about your chapter within the book?
What I talk about is trust, okay? And I'm probably renowned within the industry for talking a lot about trust and how it's important in the world of hospitality globally, but also within the realm of short term rentals. Because if you work with direct clients all of the time and you have got that connection with them, and you can ask them direct questions about why they're booking with you, what's the reasons, and, you know, you soon start to understand that it's not about the product, it's not about the price. They're booking with you directly because they trust you.
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