Short video by Mark Simpson advising short-term rental (STR) owners—particularly in rural/glamping settings—to offer distinctive, shareable experiences (e.g., yoga, massage, holistic therapies) and make properties ‘Instagrammable’ so guests will talk about and share their stay.
Are you in a rural location? Are you somebody that offers glamping? Can you be doing something more than having just a tent in a field? Can you be looking to partner up with maybe a local yoga instructor? Can you bring them in and have a total holistic experience? It's the experience and it's doing something a little different that is the big appeal here. So, number one, what else can you offer? What else can you do? Can you, like I said, work with yoga? Can you bring in massage treatments? Can you bring in holistic therapies? Can you do all of the woo woo stuff? That's fantastic. And you know, I do it. I can call it woo Woo because I do it and my wife does it and I totally believe in it. And I think it just makes it such a more experience. Can you make your property Instagrammable? That's what this is all about. Can you create an experience that your guest will want to share and talk about?
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