Mark Simpson (speaker) gives practical advice for handling social media crises: immediately do damage control (urge followers to report offending pages), avoid ignoring the issue, and use transparent action to potentially strengthen and bring followers closer together; the video is a recorded how-to reference for future incidents.
The main thing is to do the damage control. Make sure you get them to report that page as soon as possible. And the plus point of if this happens to you is it actually brings your followers closer together. And you know, I've still seen people have a really good end of giveaway and results on the other side, even when this has happened to them, as in dire bookings, inquiries, and more people become unaware of it because you've done the damage control and just not buried your head in the sand and said, oh, it's not happening, then people respect that. So again, I wanted to record this so that if this does happen to you, or did happen to you, or happens to you in the future, then you've got a place to come to where you can know what to do next.
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