Mark Simpson explains how short-term rental hosts can reduce guest anxiety by photographing starter amenities like toilet paper, toothbrushes, and feminine products, then sending those images before arrival so guests know what's already there.
If you stayed at other short term rentals and you're worried, you think you have to pick up toilet paper and paper towels. You don't have to do that. We've got you covered. I'll send them a picture in the laundry room of a case of, you know, toilet paper so they don't have to worry about that starter pack. Then the next email, hey, mom, we got you covered. We got tampons, we got Tampa, we got pads, we got makeup removers, we got extra toothbrushes when your kids forget to pack it, toothpaste. And I take a picture of the little wicker basket that we have, everything really nicely organized and send it to them in that message, right? So I'm nurturing right through that funnel essentially is the way that I view it because Liam is not a customer until they're inside the cancellation policy. So customize your messaging to be able to deliver during that period of time.
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