Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Uncover Social Media Success Secrets Researching and Inspiring Content Strategies

22 Aug 2023 · 1 min

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0:36

A short YouTube-video excerpt in which Mark Simpson advises social media creators to study high-performing posts on platforms like Instagram and Facebook rather than reinventing content. He recommends taking inspiration (not copying) because "success leaves clues," and cites using Facebook Page Insights to follow other pages and see which posts gain traction, referencing his own experience growing social media at the Granary.

Chapters

So go and find the people that you can see that are doing so well on maybe Instagram or Facebook. See what posts are relating. Because you don't have to reinvent the wheel a lot. A lot of the time, what is really important, you don't copy word for word, but you take inspiration from it. And again, success leaves clues. And that is literally what I did at the Granary when we were growing our social media. There's a really cool feature on your Facebook page, Insights, where you can go and follow other pages and you can see which of their posts get the most traction.