A short YouTube talk (Mark Simpson) arguing that guests who book directly with providers receive at least the same protections as when booking via OTAs, often more. The speaker urges hosts/operators to counteract large OTA marketing by explicitly communicating trust and protection benefits—starting with their website. The tone is practical, action-focused advice for hospitality providers.
Now, everybody in here right now who is who is watching this, you know that the guest is as much protected by booking with you directly as it is on any of the OTAs. The problem is, is that the OTAs spend millions and millions, and they've got teams upon teams coming up with this market NPR campaign, and they've spreaded it and they've worded it really well. Now, what we need to do is we need to fight fire with fire, and we need to explain explicitly. But when a guest books review directly, you get all of the same benefits and you get more benefits and you get the same protection as you would do on an ota. Now, the problem is, is that Brian Chesky is talking about this left, right and center. They spread the message you're not. So what can you do right now to amplify that trust? The easiest place to start is on your website.
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