A short monologue advising prospective entrepreneurs to base startup decisions on research and due diligence rather than impulse. Emphasizes researching seasonality, local companies, redevelopment, speaking with local businesses, agents, and investors to understand needs, timing, and budgets before committing resources.
And that's what I could say to every single person who's considering starting. Don't just go off of a whim, go off of facts. Research the higher season, low season, the companies in your area, businesses that are being built, redevelopment that's going on. There's so many factors you've got to consider and I would even say reach out to them and speak to them before you even go and get your first unit and start working out what they want, when they want it, what their budgets are. That's a lot of work, don't get me wrong. But it can solve a huge problem and what it will do with doing things like that is it gives you the confidence to be able to go out there and conversate with agents about what you're looking to do as a business. At the same time you can have the same conversations with investors because you've done your due diligence and got your research and results right. Nice.
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