Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Unique Stay Experience to Attract Key Workers and Business Professionals

28 Aug 2023 · 1 min

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Short excerpt from a YouTube video by Mark Simpson advising accommodation owners on differentiating their properties to attract key workers and business professionals. Emphasises creating explicit, work-friendly spaces (e.g., adding a computer desk and dedicated working area) and updating visuals and copy across website, social media and emails to target a new customer avatar (workaways/workations).

Chapters

So what you need to do is, how are you different? How can you be different from everybody else? What can you be doing to separate you from the rest? You have to solely focus on who you can attract right now, which is key workers, business people, etc. So what can you do? Are you really focused on those workaways, workations? Have you put a computer desk in, for example? Have you specifically designed a working area where they can work from your property? And if so, have you highlighted this on your pictures, on your social media, on your emails, on your website? Have you changed the text, the copy, the wording, everything that you use? You've got a totally different customer avatar now, and you've got to really play for it.