Mark Simpson (speaker) advises property owners how to make their listings or spaces stand out by making them "Instagrammable." He gives practical, flexible examples that can suit different property types — from niche props (popcorn machine) to visual elements (artwork, murals) — emphasizing that the right choice varies by property but should aim to drive social sharing and visual appeal.
Now, what can you do to your properties that will make it stand out? Now, it doesn't matter if you're in a, in a rural or an urban resort or anything like that. You've got the ability to make your property Instagrammable. And sometimes it can be just something as niche as doing a popcorn machine or just having maybe some really nice artwork in your property. Or it could be a mural, or it could be X, Y or Z. It really is different for everybody. But what you're aiming to do here is you're aiming to make your property Instagrammable.
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