Mark Simpson (speaker) argues that, from a marketing perspective, one of the most powerful tools for attracting customers is word of mouth and social proof—guests having an excellent experience and then recommending the business to others. The clip frames social proof as a daily, high-value channel alongside listings, websites, and social media.
Now, think about it from a, from a marketing point of view. You every day are trying to attract people to your business. You're trying to attract people to come and stay with you, whether that is on listing sites or your website or your social media. But one of the best marketing tools out there is word of mouth, social proof, your guests having an amazing time, going back to their work or to their family members and then telling them all about you.
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