Mark Simpson (speaker) advises short, actionable marketing tactics for accommodation hosts: monitor local Google search trends—especially in fall and winter—to spot rising guest interests (e.g., searches like "cottages in [town] with hot tub"). He argues hosts can create paid experiences or highlight amenities (hot tubs) to deliver memorable guest experiences and increase bookings.
But all you have to do is look at the local trends on Google and you will see, especially when it comes to the fall, especially when it comes to the winter. Instantly the Google search term accommodation in or cottages in or properties in. Insert your town or county with hot tub shoots through the roof. Now what you're doing here is number one, you're giving your guest a fantastic experience. They are able to have something they never knew was possible and couldn't organize themselves, but are willing to pay for it.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
