A short YouTube talk by Mark Simpson advising hospitality business owners to be proactive rather than reactive. He emphasizes that hospitality is unusually in-demand — if listings and photos are adequate, owners will generally attract revenue — so owners should not simply wait for bookings but actively grow their business.
One of the worst things as a business owner that you can do is to be reactive, to just wait for that email to come in and say booking. That's the worst thing that you can do. Because in hospitality we are very, very, very, very, very, very, very lucky. There is no other business in the world, no other career where you can create a business, open the doors to it, list it on 1, 2, 3 websites and pretty much be guaranteed as long as your pictures are alright, guarant guaranteed to get in revenue. With hospitality, you've got that because we are so in demand.
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