Mark Simpson and a guest discuss how to become the recognized expert in your area. The key: position yourself as the hospital, not the doctor. Make clear what problem you solve so people know to bring it to you.
So this is about becoming the go to. It's something I've touched upon but I'd love to take to get your take on how some real simple steps that don't cost anything. How would you become the go to in your local area? What, what, what are the some of the simple little quick tactics that hosts can take to becoming that go to?
The easiest way to become the go to is I looking at it this way. You know where your hospital is and the reason you know where the hospital is is because if you have a problem you you want to know where to go to get it solved. You become the hospital AKA tell everyone about the problem you solve. Everyone wants to bring you their problems. Nobody wants their problems. No one wants to keep their problems all to themselves and say I don't, you know, no one wants to do that. They want somebody else to solve the problem.
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