Mark Simpson describes using local Facebook groups to promote a small local business called the Granary. He joined a busy local "for sale" group, engaged by answering questions occasionally (an "80/20" approach), and periodically posted about events or offerings at the granary; he reports measurable traffic within about three months.
Now. That's what I did at the granary. When we first got online, Facebook groups were still really new, but there are still plenty of them. So I just got in there on the local Facebook group that had tons and tons of people in there, which was a for sale group. And every day people were coming in and asking questions and whatnot. And I just made sure that I was answering every now and again, adopting the 8020 rule. Every now and again, I would put in that we've got something happening at the granary, whether it was an event, tea rooms or whatever. And over time, I would say with by three months, in which, you know, pretty much, you know, 90 days or whatever, people then were starting to click through.
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