Mark Simpson argues that good PR compounds over time. A high-profile newspaper article or TV appearance stays discoverable on Google and YouTube indefinitely, keeping your business visible years later. He points to hospitality businesses whose coverage still ranks in search results.
The good thing about good PR and a good thing about getting something that's in a in a very high ranking newspaper or TV etc is that that will stay visible on Google forever. There's a couple of members of the hospitality community that have had articles done from them in big national newspapers several years ago and it still ranks very heavily in Google, the Channel 4 TV show and you know, we've got stations in America, TV shows in America and Australia, etc. But again, if you come off off it well, then it's a very, very good form of publicity because you will always be going through their TV channel and you'll always be showing up on the YouTube channel, etc. Because these are big national TV shows, they get a lot of viewership and so you will always be in that ecosystem. So again, it's doing something a little bit different from the rest that will just mean that your business is visible.
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