A short YouTube conversation (Mark Simpson and another speaker) highlighting the growing importance of SMS and WhatsApp marketing entering 2024, noting incoming rules/regulations for SMS data collection and the rising use of WhatsApp and Instagram 'Communities' and channels as engagement tools (WhatsApp is part of Meta; adoption varies by region).
Feel like the things that so many people need to be aware of as we go into 2024. SMS marketing, WhatsApp marketing is, is massive.
So text messages, basically you're collecting phone numbers, you're sending out, hey, thanks for staying, come back soon. Here's your code.
Right, with SMS there's going to be a lot of new rules and regulations because now it is super simple to collect data and blast those emails out. So there's going to be rules and regulations around that. But WhatsApp through Meta company and I know in America WhatsApp is not used as much as it is around the rest of the world, but it is getting more and more popular and you can a community of people through communities tab on WhatsApp. Same thing with Instagram. You've got Instagram communities now and channels that people are really tapping into. WhatsApp have got the exact same thing. So please don't sleep on on that. Another.
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