Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Unlock 5-Star Reviews with Your Digital Guidebook 🏆

8 Jan 2025 · 1 min

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Mark Simpson (speaker) advocates using a digital guidebook for short-term rental hosts. He argues that ~20% of guest questions account for ~80% of inquiries and recommends storing those FAQs in a digital guidebook to save host time. Additional benefits include curating local recommendations (places to eat/visit) and shaping the guest’s stay; Simpson claims this personalization increases perceived care and helps secure five‑star reviews.

Chapters

I guarantee you there's 20% of questions that are being asked 80% of the time. To help you alleviate more time in your day, you can put the questions and answers to those questions in a digital guidebook. The more times you do this, you're training your guests to just go to your digital guidebook. And another benefit of a digital guidebook is that you can put in your recommended places to eat, to visit, and to go and check out. The best thing about this is that when your guest is looking to book a stay with you, you're able to create for them their experience, their stay with you, and they'll love you for it even more. And you're giving yourself more reasons to get that five star review, because to the guests, it looks like you really care about them and their stay. And you get all of that from a digital guidebook.