Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Unlock Amazing Travel Deals: Directo!

15 Jan 2025 · 1 min

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0:48

A short YouTube video by Mark Simpson describing a feature (called Directo in the title) that surfaces travel deals and encourages booking directly with hotels or sites. The speaker explains a user-generated notification mechanism (similar to apps that report accidents or parked cars) where travelers can flag when a site offers good direct deals, helping subsequent travelers find better prices. The content emphasizes building an ecosystem around loyalty, booking direct, and educating travelers who often assume third-party sites (e.g., Booking.com) are cheapest.

Chapters

They have a really cool feature where you can let people know when there's an accident or if there's still you know, a car parked blocking the road or whatever. So it's kind of like user based, user generated content there. So we did something similar and when we take you to a direct deal you can let know the next traveler whether this site gives good deals on their, on their direct. So that helps if you want the next traveler be aware that you know by clicking somewhere they are likely to get a good deal if the book dies. So there's a whole ecosystem that we are creating around around loyalty and booking direct and educating customers because for a lot of travelers they just don't know that it's better to book direct. They just think that going on booking.com is the cheapest thing or it's the most economical and you hear that a lot. So educating is a big part of also what we're doing.