A short advisory excerpt from Mark Simpson (YouTube) explaining how short-term rental hosts can attract bookings when OTAs automatically close calendars. He recommends using alternative channels — social media, Facebook groups, and word-of-mouth — to position yourself as the top recommendation, and to target non-leisure segments (key workers, business travelers) when appropriate.
When the OTAs are automatically closing off your calendar so nobody can book with you, you've got to go to alternative places to spread the word that you are open and you're available for bookings. Not leisure, but maybe key workers or business, etc. What you want to get to is that when anybody goes into a Facebook group or asks a question on social media saying, do you have any recommendations of a place to stay in X, wherever it may be in the world? Insert that in. You want to be the person that everybody is saying go to, go to, go to.
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