A short YouTube video (uploaded Oct 6, 2023 by Mark Simpson) describing a marketing tactic for Airbnb hosts: play a uniform welcome video (featuring US3, the speaker, Heather, and Landon) when guests click, then display the host's website with a discount code to encourage rebooking — a retargeting approach for in-stay guests.
Every time somebody clicks on this, there's a video of US3, me, Heather, and Landon in our company saying, welcome to our home, and giving them kind of a little bit of a 30 second rundown of who we are. Every single home that has one of these gets the same video. And then when they're done watching that video on the screen, it says, shows our website a discount code to rebook, and that's a way that you can retarget Airbnb guests once they get to your home.
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