Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Unlock More Bookings Now: The Secret to Engaging Former Guests

26 Aug 2023 · 1 min

Watch on YouTube

0:45

This YouTube video by Mark Simpson (uploaded Aug 26, 2023) offers practical, low-cost tactics to convert former guests into direct bookings. The speaker emphasizes re-engaging prior guests and referrers by sending a few short handwritten notes daily (simple personalized messages including the host's email and phone), framed as an inexpensive, quick way to stay top-of-mind and invite repeat bookings or referrals.

Chapters

You have to look first and foremost at your former guests. The cheapest, quickest, easiest kind of direct booking you're going to get is from a former guest who has either stayed with you before, or who has recommended you to a friend, or who has sent your website to a friend who then inquires. So how do we engage those former guests? Hand write a few notes. Hand write a few notes saying, Dear Mark, Hope all's well in the Simpson household. Just wanted to make sure you guys were doing okay. This is a simple, inexpensive, easy thing that you can do. Reach back out to all of your former guests. Write a couple handwritten notes per day, and simply reach out and stay in touch with your email address and your phone number in case they have any questions.