Mark Simpson argues you should post when it fits your business, not when Facebook says you should. He points out Facebook suggests 1:35 AM as optimal posting time and recommends using free tools to make social media work with your existing routine, not against it.
1:35 AM
So I think when you add in the extra dimension of social media marketing to your basically just an enormous portfolio of tasks, it has to fit in those tasks, not all the tasks rearranging themselves. Because Facebook says your optimum time to post is at 1:35 in the morning.
Yeah, absolutely. And you know, what's come through is clear, you know, to go from that hotelier sort of background and breakfast or background, to be able to utilize, you know, this free tool. And actually, you know, the knowledge you've got is really clear around it. And how many people out there who are listening to this could utilize that as well and still have it fit in around their routine and around their business? It's just a no brainer.
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