Short motivational/business advice from Mark Simpson urging viewers to clarify their business goals and underlying "why." The speaker recommends defining a clear goal as a North Star so that every decision becomes easier (a clear yes or no) and is aligned toward that goal.
The biggest thing that I always say is just get clear on your goal, like in. In your why, like, what if. If you could hit whatever goal it is with your business, what would it be and why? And once you have that clarity, it's going to be your North Star. So every decision you make is going to pull you towards that, and it's going to make a lot of the decisions so much cleaner. It's a hard yes or it's a hard no. You just need that clarity.
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