This is a short transcript excerpt explaining what hashtags are on Instagram and why they matter. The speaker defines hashtags as a way Instagram categorizes content, enabling users to search and discover posts; for creators, hashtags help make content discoverable to interested audiences.
For those of you that don't know what a hashtag is. And again, like, literally, this is something which takes a little bit of time to get your head around, but basically, it's a way for Instagram to categorize content. So basically, it gives you the ability to search for content which you are interested in. Now, as a creator, it's really, really powerful. As a consumer, it gives you the ability to find content that you're interested in. As a creator, it gives you the ability to be found by people that are interested in your content but don't quite know who you are just yet.
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