Mark Simpson shows how a small email list creates viral growth through word-of-mouth. A list of 100 people can reach thousands when each member tells friends and brings repeat customers who bring others.
Chapters
One other thing that you mentioned. You know, you think about an email list of a hundred people. How many people do those hundred people know? So you think 100 people is a small list. How many people do those hundred people know? And what if you're able to offer, say, hey, you know, if you have a friend, these are repeat, these are past guests who know how great it is to stay with you. They would love to talk about where they've stayed, what they've, you know, what their experience was like. And, and oftentimes in a friend group, one friend will go somewhere, and then, like, two friends will go to that same place within a couple years because they want to experience what their friends are talking about. Well, this is 100%.