A short advisory segment from Mark Simpson (YouTube video) recommending hotels close OTA availability for any dates more than two months out in order to encourage direct bookings and create exclusivity for advance planners.
Anywhere over two months in advance.
But what I encourage everybody to do is when you're looking at your calendar for the rest of 2021 and into 2022, I would be closing off your availability to the OTAs anywhere over two months in advance. And I would close off the availability to all of your OTAs on there and just keep them. Keep them direct. The reason for that is, obviously, we want to encourage as many guests as possible to book direct. The reason why you will do this is that if by closing it off anything over two months to the OTAs, then you're really keeping that exclusivity for anybody who wants to plan ahead.
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