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Unlocking Customer Insights: The Future of AI in Marketing

5 Oct 2024 · 1 min

Watch on YouTube

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This YouTube presentation (by Mark Simpson) argues that AI will drive marketing toward one-to-one personalization by enabling customization at the individual level, while noting that mass-market segmentation—especially cohort-based segments formed by shared cultural experiences—remains useful in the interim. The speaker frames understanding generational/cultural cohorts as a practical way to predict attitudes, values, and behaviors for marketing journeys.

Chapters

As you're all aware, by now, every customer is unique. And with advanced technology such as AI, marketing will eventually become very much a one to one practice powered by customization and personalization. At an individual level, this is where AI is going to be a game changer. But in the meantime, it is widely recognized that mass market, that mass market segmentation works well. And the theory being that those who were born and grew up within the same period share the same social cultural experiences and are more likely to hold similar sets of attitudes, values and behaviors. If we can understand these and get inside their heads, then it will make our journeys as marketers even better and even easier.