Mark Simpson explains how to reward direct bookings: offer earlier check-in times than what appears on booking sites. It's a simple tactic he's taught across the UK and Europe that most hospitality hosts aren't using.
It's a super simple method on what you can do, and it's something that so many people don't do. But it's a really easy way. And this is a really cool tactic that I want to share with everybody watching, because I think that I've taught so many people in the UK and Europe how to do this. I really want a lot of the people in America, Canada, South America to start really listening to this. When somebody books with you, you have got the ability to dictate your check in time. Now, what we normally do is we go a clean blanket slate everywhere. So if our check in time is 3pm, we also mimic that on all of the OTAs that we book on as well. But what you've got the ability to do is that you can reward people that book directly with you with a better check in time than what you give to the OTAs. Now.
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