Mark Simpson argues that guests book accommodations based on emotion, not logic. A dartboard in a work stay lets colleagues imagine playing together, driving bookings even when budget and parking matter more.
And this is where I didn't realize a few years ago that people don't actually buy with logic. They do just buy with emotion. Even for work stays. Like, we host work stays, and we've got a place where there's a dartboard instead of, you know, just just the normal stuff. There's dartboard outside. And even workers, even though they're looking for, you know, they're on a budget, they want parking, they want these things. But ultimately, just the fact that they can pitch themselves playing darts after a day's work or maybe on the day off, they're more likely to book it because they've put themselves in that kind of place and they've connected to, oh, I feel good when I have a game of darts with my work friends. So that's what we'll do after work. So I'll book that one over, over the next one.
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