Mark Simpson argues that emotional connection is now essential in marketing, not optional. Stop posting passively on OTAs and hoping. Treat podcasts and training as deliberate business channels instead.
The other thing I wanted to pick up on just there is the fact that you're talking about the emotional connection, you know, like where these days, if you've got that marketing experience, and for people listening to podcasts like this and for doing training and actually looking at it like a business and not just throwing it on an OTA and hoping for the best, which I think was like, say, the done thing, you know, five, ten years ago, people. People could get away with doing that. And that would probably work. That would make you a fair bit of money. Now approaching it from a point of view and actually actively marketing it. And having the knowledge of marketing is a big plus. So this is what we want people listening to this to really take away and also to go and implement within their business.
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