Mark Simpson argues that businesses must diversify their booking platforms to grow, scale, and present a stronger investment case; relying on a single channel (e.g., Airbnb) concentrates risk and weakens perceived value. He further emphasizes pivoting toward direct bookings as central to medium-term rental (MTR) strategies.
I think, well, number one, they're important because if you truly want to grow and scale and potentially exit your business, if anybody is looking at your business model, what they're going to look at is where your revenue is coming from, where your bookings are coming from. And if they see all of your revenue and all of your bookings coming from one channel, then they go, well, that's not a spread out resource. What happens if you, you know, you lose your Airbnb, for example, that revenue and they'll go, well, your investment isn't as solid as what you believe it may be. But also when you start digging into other platforms or if you specifically start looking into this medium term ren rental model that so many people are talking about now, you have to pivot and you have to look at direct bookings because it's, it's what, it's what that whole MTR strategy is built on. His direct bookings.
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