This YouTube video (by Mark Simpson, July 18, 2023) argues that hospitality businesses can better serve guests by interconnecting digital and physical touchpoints to observe guest behavior and predict needs before, during, and after a stay, enabling real-time optimization across the booking funnel.
What that means is how do we understand your guests a bit more and predict what they want before the stay, during the stay, and after the stay? And the only way you do that is by interconnecting all of the dots, all the touch points of the digital touch points, the physical touch points, and then understanding how your guests behave and being able to optimize your entire business for those guests in real time across the entire booking funnel.
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