A short excerpt from a YouTube video by Mark Simpson promoting the use of text messages for guest communication. The speaker cites a guest communication study (available on their website) claiming text messages achieve higher engagement and click rates than emails and that sending texts just before arrival boosts guest confidence and readiness. The speaker advises hosts not to ignore text messaging as a tool.
Text messages are kind of your superpower when it comes to hosting. Text message just comes through to your phone. And we see through our guest communication study. Go to our website to download that one, too, that text messages get a much higher engagement and a higher rate of clicks than emails. Some of the research we found during our guest communication study is that guests really like to receive text messages just before they arrive because it's there right on the home screen of their phone. And it can really help with building confidence and helping guests feel like, boom, I'm ready to go. I know how to check in. Oh, I've even got a nice playlist. Let's go. So don't skip, don't sleep on the humble text message.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
