Mark Simpson (YouTube) advises accommodation owners to open availability for Christmas because demand is high this year due to reconnection and travel after prior restrictions. He warns against listing those high-value dates on OTAs where 15–20%+ commissions would erode profits, and recommends capturing bookings directly (marketing tactics to be discussed later).
There's people in here that open for Christmas that are already booked up. There's maybe some people in here who, over the course of the last couple of weeks, have decided for the first time, you're going to open up over Christmas. So their dates in particularly this year, when this year is all about reconnection, when this year is all about meeting up again with family and friends, because they maybe not had the chance to last year because of restrictions the that they're looking at going away. So these are big dates. And you can get big prices and big rates of this. I would hate for you to put it on the OTAs now and have to pay 15, 20% plus commission when you can easily book that out yourself. And we'll talk about marketing tactics later on. So that's the first sort of things that I'll be doing.
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