Mark Simpson explains how OTAs like Booking.com and Airbnb can actually drive direct bookings if you use branding and marketing right. The key is treating them as a channel to build your brand, not just a booking platform.
A lot of people here listening to the podcast always assume us at boostly dislike the OTAs. We don't dislike them, we love the OTAs. They help to be a big shop window to bring people to be a direct book. And ultimately so you can instead of you working for the OTAs, they work for you. Once you've got it branded, as you say, in the right way, and bringing people across from the OTAs to the direct book and website and then, you know, the email marketing and social media also directing traffic towards it.
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