What percentage of short-term rental owners Mark Simpson helps rely solely on hosting platforms like Airbnb?

Mark SimpsonHelping short-term rental hosts get the tools, tactics and training to grow direct bookings with confidence

Unlocking Profit: The Power of Direct Booking Websites

9 Mar 2024 · 0 min

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Transcript excerpt from a YouTube conversation (Mark Simpson with Kieran) about short-term rental revenue strategies. Mark argues that owners should use direct booking websites to enable upsell and cross-sell options to maximize revenue from existing guests rather than relying solely on listing platforms. He introduces Kieran as a case who previously accepted bookings only through Airbnb and states that ~85% of owners he helps rely exclusively on hosting platforms.

Questions this video answers

Around 85% (as stated by Mark Simpson).

It allows you to incorporate upsell and cross sell options, which is where the real profit lies. This means less emphasis on acquiring new customers and more emphasis on maximizing revenue from the customers you have already established relationships with. And it's incredibly simple to implement. Let me walk you through it step by step. Using Kieran as an example. When we initially connected, he was exclusively accepting bookings through Airbnb.
All that I was doing was just waiting, like on a booking from Airbnb vrbo, and.
That'S a pretty common position for short term rental owners to be in. Around 85% of short term rental owners I help rely solely on hosting platforms like Airbnb to advertise their properties.