Mark Simpson explains how to access Airbnb's hidden performance data. His team collects daily metrics and builds dashboards that track impressions and clicks through the booking funnel, showing hosts exactly where they're losing potential guests.
In Airbnb, it's very difficult to get to the. The actual numbers. And so we go in and collect all this data for our customers every day and surface it in a dashboard so that they can see their funnel, their booking funnel, in a really easy to visualize way. So once you've gotten in search, we measure how many times you're getting on first page, then we measure how many times you're going from first page to click.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
