Instagram converts better than TikTok for this business, partly because it integrates with Meta ads. The speaker hasn't driven bookings from TikTok, though others have had success there.
We do want to do more with TikTok, but we have seen a ton of success with Instagram. And one of the great things about Instagram is it's very tied in with our meta ads strategy that we're rolling out now. So, you know, there's, there's synergies there, and we want to nail nail ads and, and, you know, sort of have that, build that expertise. It's more important to us than, than building out TikTok. But I've heard people doing extremely well on TikTok. We haven't used it for driving bookings. I have also heard that, you know, relative to views and number of followers, that Instagram converts more. But, you know, I've definitely seen people do really well with TikTok as well.
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