Mark Simpson gives concise, practical coaching on finding guests for short-term accommodation by leveraging personal connections. He recommends directly contacting people (phone, text, WhatsApp, voice note) and using a simple outreach phrase—"Do you know anyone?"—repeated persistently to uncover potential guests through the "know, like and trust" effect.
Chapters
And it can be simply a case of picking the phone up, or if you're not confident in picking the phone up, you can send a text message, you can do a WhatsApp, a voice note, you know, and just literally reach out to somebody and just. There's four little words that are really, really, really important. Do you know anyone? Do you know anyone that's coming to the area? Do you know anyone that needs accommodation? Did you know that we've got accommodation and we're looking for guests? Do you know anyone who's coming to town? And you know, if you ask 10 people and you'd be surprised at what the answer may be, if you ask 10 people and they all say no and you ask another 10 people, if you keep going down that train, eventually someone will go, you know what? I do know somebody. And again, because that know like and trust factor is there, you've already. You've already established that and it's really, really powerful.