Mark Simpson says Facebook groups grew fastest among 18-25 year olds in 2021 and remain a serious community tool, especially in Europe. He recommends joining 3-5 free groups: at least one local, one in your niche like glamping or healthcare workers.
18–25 year olds (biggest growth in 2021).
3–5 groups (including one local and one niche).
Social media. Somebody said Facebook obviously Facebook and social media Facebook groups is the is still so powerful everybody. I feel like in America and in Canada maybe Facebook people look at Facebook and go but in Europe massively people still use Facebook a lot. They use Facebook, they use WhatsApp, they use Instagram, part of the meta group. So definitely be utilizing Facebook groups. Funny enough, you think that Facebook isn't going to be used from 18 to 25 year olds but their biggest growth is in 2021 was with the 18 to 25 bracket in Facebook groups. So the community building is still strong. So find free Facebook groups and about how you need to join three to five groups. One of them is in your local area, one of them is in your niche. So if you are a glamping pod, for example, you find the glamping community. If you're a city apartment based but you specialize for contractors and corporate and business, go and find business groups, business traveling groups or healthcare worker groups. There's Facebook groups for everything.
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